Leading with Core Values: How a Sense of Purpose Drives Conscious Leadership
Rob Waldron, CEO of Curriculum Associates
Raj Sisodia, Chairman, Conscious Enterprise Center
Co-founder & Chairman Emeritus, Conscious Capitalism International
Wednesday, July 20th
11am PT / 2pm ET
Purpose provides us with a sense of strong personal fulfillment. Conscious Leaders seek this fulfillment by identifying ways to affect positive change in the world through their businesses. For Rob Waldron, CEO of Curriculum Associates (CA), early career experiences gave him a unique perspective that helped shape his Higher Purpose to leave a lasting impact on the education system for both teachers and students alike.
The CA team has grown rapidly to fulfill this purpose at scale by providing classroom support to a third of the K-8 students in the U.S. —that’s over 11 million students and 700,000 teachers. At this virtual gathering, Rob will expand on the encounters that inspired him to look at the world and business differently, share the core values that factor into CA's success, and touch on the impact of leading consciously and creating a conscious culture grounded in a Higher Purpose.
Rob Waldron joined Curriculum Associates in 2008, bringing leadership experience from both the for-profit and nonprofit education worlds. He runs the company with a long-term focus, upholding the founding mission to improve classrooms everywhere. Under his leadership, revenues have increased more than eleven-fold, making Curriculum Associates one of the nation’s fastest-growing K–12 education publishing companies. Curriculum Associates now employs more than 1,500 staff and has earned “Top Place to Work” status from The Boston Globe seven years in a row.
Prior to joining Curriculum Associates, Rob served as CEO of Jumpstart, a national nonprofit preparing preschoolers from low-income backgrounds for success, and as CEO of the K12 tutoring division of Kaplan Education. Rob also served as an operating executive at private equity firm Berkshire Partners.
Raj Sisodia is Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnologico de Monterrey in Mexico. He is also Co-Founder and Chairman Emeritus of Conscious Capitalism Inc. Raj has a Ph. D. in Business from Columbia University. He has published fifteen books, including the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013), the Wall Street Journal bestseller Everybody Matters (2015), and Firms of Endearment: How World Class Companies Profit from Passion and Purpose (named a top business book of 2007 by Amazon.com) and The Healing Organization: Awakening the Conscience of Business to Help Save the World. Raj has consulted with and taught at numerous companies, including AT&T, Verizon, LG, BorgWarner, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Tesoro, Siemens, Sprint, Volvo, IBM, Walmart, McDonalds and Southern California Edison. Raj received an honorary doctorate from Johnson & Wales University in 2016 and the Business Luminary Award from Halcyon in 2021. He has served on the boards of Mastek and The Container Store.
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