The Purpose-Driven Company
Charting Your Conscious Course
February 13, 2024 | 2pm ET / 11am PT
In today’s world, many leaders get that people aren’t just buying things. They’re buying into things. Customers and employees need to know why your company, specifically, should exist in this world. But, too often, leaders are either struggling to give a bigger why for their company or the why they’re giving doesn’t pass muster. The result? Companies get caught in social media blunders, accused of inauthenticity, and lose customer and employee relevance in the process.
Purpose is not just a tagline or mission statement but a core principle driving the organization’s decision and actions, and building a purpose-driven company is an ongoing journey, not a one-time destination. Companies that prioritize purpose beyond mere profit, outperform their peers in various aspects, including attracting and retaining talent, fostering innovation, and building strong customer relationships.
So, what is the difference between a company that is purpose-talking versus purpose-driven? It’s not a theoretical question.
Join this Virtual Gathering with Conscious Capitalism partner Jump Associate's Colleen Murray who will share the five key factors that set purpose-driven companies apart and best practices from household brands who are leading the way in purpose-driven capitalism. Participants will have the opportunity to complete Jump Associate’s Purpose-Driven Scorecard, which will help you assess where your company is in your conscious journey and chart a concrete, consistent, and measurable framework to become more purpose-driven.
Partner | Jump Associate
Colleen Murray works with executives through large-scale transformations: reinventing businesses and unlocking new markets. Her experience has crossed a number of industries, including consumer electronics, digital entertainment, consumer packaged goods, and office environments. As a strategic planner, Colleen has helped Jump chart new territory in developing proprietary methods for Opportunity Mapping and Scenario Planning.
Colleen has also served as an adjunct faculty member of Illinois Institute of Technology, where she taught students how to plan design research.
Colleen holds a Master’s degree in Design Planning from the Illinois Institute of Technology and a B.F.A. in Graphic Design from the University of Illinois.
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