Sales and marketing trends come and go, but any successful strategy begins by ensuring a foundation of trust exists between your business and the community you serve. To lay this fundamental groundwork, it’s important to listen to what your customers are asking for and to then deliver the right product or service to meet their needs. One of the best ways to build this connection with customers, especially in our increasingly virtual and automated world, is through the use of digital content.

At this virtual gathering, acclaimed speaker, entrepreneur, and web marketing guru Marcus Sheridan, named by Forbes as one of 20 Speakers You Don’t Want to Miss, will shed light on the importance of evolving your sales strategies to focus on trust and transparency, how businesses can effectively deliver on what their customers both want and need, and the most critical tools to employ in digital marketing today.

Marcus Sheridan

Owner & Partner, IMPACT


Called a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority. Today, Marcus is a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to become the most trusted voice in their perspective industry. 

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