Kip Morse President and CEO of the International Association of Better Business Bureaus

Christopher “Kip” Morse is president and CEO of the International Association of Better Business Bureaus, the umbrella organization for the local, independent BBBs across North America. In this position, he manages the international team that provides IT, marketing, policy, and other support to the iconic brand founded in 1912, including BBB.org which tracks nearly seven million businesses and has 15 million visitors a month.

Kip has more than 30 years’ experience with BBB, including 20 years as president and CEO of the BBB in Columbus, Ohio. He served on a number of committees, boards, and task forces of the international organization, as well as its foundation, the BBB Institute for Marketplace Trust, before being tapped for the top job in early 2021.

Known for his commitment to integrity, Kip was instrumental in the launch of the BBB Torch Awards for Ethics, BBB Spark Awards, Center for Character Ethics, BBB TrustScore, and other programs that focus on the role of honor and truthfulness in personal behavior and in business performance.

He graduated from Kent State University with a degree in criminal justice and from the FBI Citizens Academy, where he is active with the alumni association. He also served on the Ohio Attorney General’s Charitable Advisory Committee under three administrations and as a mentor to social entrepreneurs. Kip and his wife have three grown daughters and are advocates for those with Down syndrome and autism, causes that have impacted their family.

Alexander McCobin CEO, Conscious Capitalism, Inc.

Alexander holds a BA in philosophy and economics from the University of Pennsylvania, a MA in philosophy from the University of Pennsylvania, and a MA in philosophy from Georgetown University.

In his youth, Alexander’s entrepreneurial drive led him to start and run several businesses, both for profit and nonprofit. During college, though, he didn’t see business as a way to change the world, he thought the way to do that was through academia. So he began a PhD program in Philosophy at Georgetown University. As he began to work on a dissertation regarding corporate moral responsibility, he attended the first Conscious Capitalism Annual Conference in 2013, where he was inspired by business leaders dedicated to changing the world. Within a year, he left Georgetown without the PhD and dedicated himself to running one of the businesses he had started during undergrad. Before he joined CCI’s staff, he turned that organization into a multimillion dollar operation.

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