Key Purpose Indicators
Measuring What Matters Most
November 9, 2023 | 1pm ET / 10am PT
How do you know if you’re successfully fulfilling the promises of your company’s Higher Purpose? Do the products and services you provide make a difference in the lives of your stakeholders?
Just as Key Performance Indicators track and measure business outcomes over time, the same approach should be applied to gauging the purpose and impact of your conscious business. By developing Key Purpose Indicators to track fulfillment of purpose alongside conventional Key Performance Indicators, leading companies have cracked the code for measuring what makes business meaningful — purpose — and what makes business possible — performance.
Join us for a Virtual Gathering with First United Bank’s Haley Rushing, Board Member, and Melissa Perrin, Chief Culture Officer, for an engaging conversation that explores how we can hold ourselves accountable for elevating humanity through business. They will share best practices for developing Key Purpose Indicators which help measure and track fulfillment of purpose, and dive into how Key Purpose Indicators can inform business decisions to achieve maximum impact, highlighting how tracking both purpose and performance can take your business to the next level. This Virtual Gathering will inspire and empower you — and your business — to spend life wisely.
Board Member, First United Bank | Chief Purposologist, The Purpose Institute
Haley Rushing is the Chief Purposologist and Co-Founder of The Purpose Institute. The Purpose Institute is dedicated exclusively to helping organizations discover and bring to life the Core Purpose at the heart of the organization and the Core Values that animate the culture. She co-authored the bestselling book entitled It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose and is a contributing author to The Conscious Capitalism Field Guide: Tools for Transforming your Organization. Her years working alongside leaders from Southwest Airlines, Walmart, VF, Chipotle, Whole Foods Market, Walmart, GE, and John Deere have fueled her passion and commitment for helping organizations on their journey to becoming purpose-driven. She’s also the Purpose Architect at Rallyday Partners where she helps founders codify their Purpose as they prepare to grow and scale their impact.
EVP, Chief Culture Office, First United Bank
Melissa Perrin serves as EVP, Chief Culture Officer at First United Bank, where she focuses on Stakeholder engagement, brand voice, develops organizational culture - purpose, values, and vision, and has built and brought to life the “Spend Life Wisely” aspect of the organization.
Melissa began her career with First United in 2004 and, in her current role, she oversees Culture, Human Resources, Learning and Development, Marketing, and Communications. Melissa holds a degree in Public Relations and Communication from Southeastern Oklahoma State University. She is also a graduate of the University of Wisconsin Human Resource Management course, the Stagen Integral Leadership Program, and a two-time graduate of the Stagen Advanced Leadership Program. In 2019, she was recognized as one of Conscious Company’s 35 World Changing Women.
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