Freeman, an events company with nearly a century of innovation under its belt, has mastered the art of adaptation and strategic foresight. Their secret to thriving through decades of industry shifts and global changes? A relentless commitment to improvement, encapsulated in their pivotal question: "How can we improve?"


Their 2023 Impact Report reveals just how seriously they take this inquiry. At Freeman, improvement isn't just a goal it's a continual pursuit that benefits everyone they serve, from educators and tech innovators to small businesses and local communities.


This dedication is evident in the way Freeman puts people at the heart of everything they do, ensuring fair and sustainable event delivery. As a family-owned business, they hold themselves accountable not just to their clients but to the planet and the communities they are part of.


Join us in a Virtual Gathering with Elizabeth Fretheim, Vice President of Sustainability at Freeman, to dive deep into their 2023 Impact Report. We'll explore the strategies behind their significant, measurable impact in three key areas people, principles, and planet and learn how Freeman is setting the standard for future generations with a goal of achieving net zero carbon.


Elizabeth Fretheim

VP, Sustainability | Freeman Company

Elizabeth Fretheim is the Vice President of Sustainability for the Freeman Company where she is responsible for developing and leading the strategy to operationalize sustainability into our business for achievement of our commitment to net zero carbon by 2050. 

Prior to Freeman, she was at Nikola Corporation, a zero-emission vehicle and infrastructure company, where she was the Global Head of Sustainability & ESG, leading the development and execution of strategies to improve the sustainability of Nikola’s products and operations. Her professional tenure also includes serving as the Senior Director of Sustainability for Walmart and was responsible for the sustainability efforts of the supply chain division, which represented over 200 distribution centers and the third largest private trucking fleet in the United States.

Elizabeth has a Bachelor of Commerce from the University of Calgary and gained an interest and appreciation for sustainability through her work in the remote Northern regions of Canada with the Aboriginal people.

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