Wednesday, April 7th10am PT/ 1pm ET
In this heartwarming, funny, and refreshingly human keynote, Bert Jacobs will share the story of how the $100 million lifestyle brand Life is Good came to be—mistakes, missteps, and all, including an unlikely and humble beginning. Bert’s story will leave you with the tools you need to develop an optimistic mindset that leads to success, along with tips on building a vibrant community and brand that will stand the test of time. Get ready to uncover a deeper purpose in both business and in life. You'll leave united, connected, and ready to spread the power of optimism.
Bert is the co-founder of the $100 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.
But here’s the thing: While Bert and John believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through its signature Playmaker Program, the Life is Good Kids Foundation helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully integrated for-profit/ non-profit model, the brothers hope to use their business as a vehicle to do good in the world.
Because of his unique perspective that ties rational optimism to business, Bert has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.
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