4:30 - 5:30 PM CST
We are excited to partner with the American Marketing Association Minnesota Chapter to bring you this panel discussion around Conscious Branding.
“Pivot” has become the word of 2020. Now – more than ever – consumers are looking to buy from brands that have a purpose beyond profits. This means businesses have had to craft and clarify their brand story, value proposition, and purpose, while maintaining current relevancy. A panel of leaders will discuss how organizations can respond to rapid change while maintaining commitments to all of your stakeholders and marketing your company to consumers.
Panel moderated by AMA Minnesota; event produced by Improving.
Key Takeaways:1. Tips on how to evaluate your company’s value proposition and purpose.2. Advice on tools, educational programs, planning services and coaching focused on inclusivity.3. Inspiration on how to pivot your business.
Agenda:4:30 Log On & Introductions4:40 Panel Conversation5:15 Q&A
The DEJ Group helps to increase the economic inclusion of people from underrepresented communities through entrepreneurship. They help organizations and their founders by providing tools, educational programs, planning services and coaching.
David is an innovative senior leader passionate about improving organizational performance. He is known for leveraging experience in program execution and relationship management to solve problems across retail, manufacturing, and healthcare industries.
Rucsandra Mitrea is the founder of Vital Directives — a center for vibrant and healthy living, preventative health, wellness, growth, and rejuvenation. Rucsandra has an unwavering belief in each person’s innate capacity for healing themselves. Her mission is to teach people how to tap into this ability and ignite the healing process.
Everyone has a starting point, and that first change, no matter how big or small, will begin the healing journey. A strategic and purposeful approach is the key and can impact other areas in life, including the emotional, mental, energetic, and spiritual aspects. This approach teaches how to truly live life pain free, with vibrant health and joy.
After 25 years of continuous studies in the fields of exercise and movement, physiology, biomechanics, anatomy, meditation, energy healing, hypnosis, pulsating electro-magnetic fields therapy, and emotional release, Rucsandra created the Vital Balance Model. Rucsandra has helped thousands of people heal their bodies, give up harmful pain medication, and take control of their health.
With an unwavering belief in each person’s capacity for growth and victory over perceived obstacles to transform their life, Rucsandra’s successes have earned her the title “the Body Whisperer.”
Conscious Branding is a brand design agency that works with businesses to go beyond how they see their brand today and discover a new way to be their brand.
Alan Wallner is the president and visionary of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing and truly accepting people.
As a result, he realized that branding isn’t about physical attributes. It’s about the inner being of a person and the presence they bring to their business. Being aware of your purpose and why you do what you do with your business is can create a conscious culture and inspire people to do great things. This energy becomes the life-force behind your company and creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.
This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand.
Conscious Capitalism is continuously striving to create diverse, inclusive and equitable spaces.
Collecting data on our event participants supports these efforts.
This page is secured with 256 bit encryption