THE FOURTH STAKEHOLDER
Balancing Business and Society
April 5, 2023 | 10am PT / 1pm ET
Stakeholder Orientation is a key part of any Conscious Capitalist’s business, but at times stakeholders can have competing interests. Finding alignment and creating the perfect balance is a delicate task. During this process it’s important to consider the immediate first-order impacts of a decision, the long-term second-order impacts, and how each affects all stakeholders.
At this Virtual Gathering, Victor Cho, board member and former CEO of Evite, will share his framework of the "Fourth Stakeholder", which he defines as broader society, which must be considered along with the other three (customers, employees, and shareholders). Victor will explore how this framework can be used to evaluate whether a company is a net positive for society and discuss how to strike a balance between competing stakeholder interests to drive employee engagement and retention while still delivering results to shareholders. Victor also plans to share insights to AI and how it can best serve all stakeholders.
Board Member and Former CEO, Evite
A passionate consumer advocate, Cho was most recently the CEO at Evite where he led the company back from the brink of COVID19 extinction and returned it to growth, financial health, and a successful corporate extraction. Before that Cho was the CEO during a multi-year turnaround effort at Kodak Gallery (formerly ofoto.com). He served as the Vice President and leader of Intuit’s web channel, taking the business from $300 million to $1.3 billion+. Cho also spent seven years at Microsoft, where he launched some of the company's earliest Internet commerce initiatives.
Cho has received numerous awards for his work, including being named the Internet Person of the Year by the Internet Marketing Association and receiving an Italian Knighthood from the Royal House of Savoy for his philanthropic efforts--which have raised nearly $30M for charities and non-profits.
Cho currently serves on the boards of Evite and ModoPayments as well as the advisory boards of the Internet Marketing Association and Wharton Customer Analytics.
He earned a BS from the University of Pennsylvania’s Wharton School.
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