Who are your stakeholders? Your customers? Your board? Partners, employees, suppliers? If you included employees on your list, what order of priority did you give them?

For years, most business leaders, academics, and business schools have subscribed to the belief that business exists solely for the good of the shareholder in short, to maximize profits at all costs. As Tiffani Bova writes in her newly released book, The Experience Mindset, “therein lies the rub.” As the Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani has expertise in how businesses must have a holistic commitment to Stakeholder Orientation but focus on the employee experience to be successful not just profit or customers as has been believed for so long.

In this Virtual Gathering hosted by Conscious Capitalism, Tiffani will help us understand how employee attrition rates are often negatively impacted by an overemphasis on customer experience, dive into exclusive research from Salesforce that demonstrates perspectives from employees and C-Suite executives alike, and share advice for learning a new operating mentality that will help you balance customer and employee needs in the decision-making process to magnify growth. 

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce


Tiffani Bova is the global growth evangelist at Salesforce and the author of the new bestselling book The Experience Mindset: Changing the Way You Think About Growth.

Her previous book Growth IQ was a Wall Street Journal bestseller and has been translated into 10 languages. Bova is ranked on the current Thinkers50’s list of the world’s top management thinkers (twice) and has appeared on MSNBC, Bloomberg, BNN Bloomberg, and more. She contributes to publications including Harvard Business Review, Forbes, Entrepreneur, and Thrive to name a few and hosts What's Next! a top-ranked podcast where she has interviewed hundreds of thought leaders and executives. Tiffani has been recognized and ranked as a top female business leader, including recognitions such as a Top 100 Women in Tech, one of the most Powerful and Influential Women in California according to the National Diversity Council, and one of the top 25 B2B women influencers by Top Rank Marketing.

Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies, where she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill in architecting bold new strategies for sales and growth.

Bova’s experience on the front lines of sales, marketing, customer service and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ and now their Experience Mindset.

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