Switch, a NYT best seller, is a powerful book by Chip and Dan Heath (also authors of Made to Stick). In Switch, they build on decades of counter-intuitive research in psychology and sociology to explore change visualization, herd mentality, habit switching, and end-user design thinking. They developed a simple metaphor of The Ride, The Elephant, and The Patch to support the change journey.
Join Elizabeth Ross Holmstrom, co-founder of the Portland Chapter and CEO of Mindful Employer, and David Wallace, Founder of GameChange, for a book discussion in conjunction with the Boston Chapter of Conscious Capitalism.
April 14, 2021 (12:15 - 1:00 PM EST)
This virtual meeting will be held on Zoom (link will be shared upon registration and in event reminders).