The Great Re-Evaluation: How To Attract Talent and Gain Loyalty With A Conscious Culture
Join CCNYC to engage in an interactive conversation with businesses who are not only committed to creating more equity, diversity, and purpose to create a conscious culture that attracts, invests, and retains their own workforce, but are providing solutions that you can leverage as well.
The Great Resignation sounds negative and daunting but on the flip side, when viewed as the Great Re-evaluation is a positive outcome. It means that people are re-evaluating their values, their priorities and their needs as it relates to their employment. They are demanding greater empathy, flexibility, purpose, opportunities, and respect. It is forcing companies to elevate their game, consider more than their shareholders and focus on the needs of all their stakeholders, most importantly their people, their greatest asset.
Businesses that embrace the Four Tenets of Conscious Capitalism: Higher Purpose, Stakeholder Orientation, Conscious Leadership and Conscious Culture are poised to create a competitive advantage to attract and retain employees. Conscious Culture is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company. All companies have a culture, but not all companies intentionally develop a culture that promotes their values and purpose.
When you invest in people, they invest in you. The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. Cultures are as unique as the people who comprise them, but commonalities include trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth, and love and care.
Join Kathy Eastwood, our CCNYC Chairwoman and moderator, engage in an interactive conversation with three executives from Greyston, PowerToFly and Amalgamated that are committed to creating more equity, diversity and purpose that attract, invest and retains their workforce, as well as provide solutions for other businesses to leverage.
July 14th, from 5:45 PM to 7:15 PM EST
Joe Kenner was named president and CEO of Greyston in April 2020. His innovative leadership, experience, and expertise in collaborating with diverse stakeholders ensure our ability to deliver the best services possible to our neighbors in Westchester County (NY). Joe joined the Greyston executive team in 2018 as the vice president of programs and partnerships, responsible for directing Greyston Workforce Development and Community Wellness strategies and activities. Since then, Greyston has delivered millions of dollars in economic impact through job placements, and expanded employer and service provider relationships.
Kathy Eastwood- Chairwoman of the CCNYC Board, CEO of E Equals Why, and former Chief People Officer of 2 tech companies. Kathy has over 30 years of experience working in large and small corporations, across numerous functions, with outstanding leaders, supporting her advancement to the C-suite and horrific managers that created toxic cultures. Her story created the foundation for her business, E Equals Why: Inspiring and Enabling Leaders to influence change and deliver results by connecting to the hearts of others.
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