MISSION-DRIVEN & MAKING AN IMPACT
A Conversation on Affecting Meaningful Change
January 18, 2023 | 10am PT / 1pm ET
As a community unified around a shared goal to elevate humanity through business, leaders aligned with our movement leverage capitalism as a tool to solve systemic problems, uplift communities, and make both a local and global impact. This mission-driven mindset is what connects our community and drives us to lead the way in balancing profit and purpose.
With a mission to help homeless communities around the country in an environmentally sustainable way, Sackcloth & Ashes embodies this balance through its campaign to donate one million blankets by 2024, its thoughtful supply chain development and the principle of marketing for a cause. At this virtual gathering, Founder and CEO Bob Dalton will join us to detail the Sackcloth & Ashes origin story, offer ways companies can focus on sustainability, as well as share his views on the future of business impact and how others can make locally and globally, using his Blanketing America campaign as a prime example.
Founder & CEO, Sackcloth & Ashes
Bob Dalton is the Founder and CEO of Sackcloth & Ashes, a mission-driven company that gives a blanket to a local homeless shelter for each one purchased. Bob was inspired to start the business when his hard-working mother was experiencing homelessness, a situation that would forever change his perceptions of people living on the streets. Bob launched Sackcloth & Ashes in June 2014, building a strong social media presence and following for the next four years, ensuring that consumers were tuned in and ready to listen to the bigger message to come. In 2018, Bob and Sackcloth & Ashes launched Blanket the United States, a campaign with the goal of donating one million blankets to homeless shelters by 2024. The initiative engages individual consumers, corporate customers, and nonprofit organizations in addressing one basic need of those without a place to call home: the warmth and comfort of a blanket. Bob travels the United States campaigning to bring awareness and resources to organizations that are creating solutions for homelessness, speaking at events on the topics of entrepreneurship and societal solutions, and participating in Blanket Drops to distribute Sackcloth & Ashes donations personally to shelters in need. In 2020, Bob collaborated with Scotland artist Ritchie Collins to create a vibrant, beautifully illustrated book, Everyone Is Someone. In rhyme, the book aims to teach children that we are all more similar than we are different and that everyone, everywhere, is someone. Bob seeks to promote a world that focuses less on labels and instead highlights our common humanity.
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