Business leaders in the Conscious Capitalism network are committed to demonstrating what it means to have a purpose beyond profit, cultivating their conscious leadership and culture throughout their business’s entire ecosystem, and focusing on long-termism by prioritizing stakeholder orientation instead of shareholder primacy. 

Join Alexander McCobin, CEO of Conscious Capitalism, Inc., as he dives into the tenets of the philosophy and how it takes shape at businesses across the globe. This session we will be specifically focusing on how it's taken shape at First United Bank under Greg's leadership.

This half-hour session is designed to introduce you to the philosophy of Conscious Capitalism while rooting the philosophy in a business leader's journey. 



Greg Massey CEO, First United Bank & Trust

Greg Massey, a native of Durant, OK, is the CEO of First United Bank Trust Company, a $8 billion dollar financial services organization operating in 62 communities throughout Oklahoma and Texas. First United delivers to over 300,000 customers through a network of community banks, mortgage offices, insurance agencies and wealth management locations.

First United is a purpose based community bank organization that inspires and empowers others to spend life wisely. First United’s strategy consists of creating a phenomenal customer and employee experience by empowering our people to SERVE. The integration of each business unit has allowed First United to grow and expand with consistency and high quality customers and employees.

Greg serves as a Board Member of the Conscious Capitalism organization, the Oklahoma State Chamber of Commerce and Imagine Durant. He is also an active member of the YPO Gold and of Victory Life Church.

In 2008, Ernst Young named Greg their Southwest Region Entrepreneur of the Year, Oklahoma State University has recognized him as a Distinguished Alumni and the Spears School of Business recognized him as Top 100 Graduate and inducted him into the Business School Hall of Fame. Greg holds a Bachelor’s degree in Finance from Oklahoma State University (1987) and is a graduate of the Southwestern Graduate School of Banking (1993). Greg and his wife, Kay, make their home in Durant and have three children, Blake, Brooke, and Corbin.


Alexander McCobin CEO, Conscious Capitalism, Inc.

Alexander is CEO of Conscious Capitalism, Inc., dedicated to elevating humanity by improving the practice and perception of business. In his youth, Alexander’s entrepreneurial drive led him to start and run several businesses, both for profit and nonprofit. During college, though, he didn’t see business as a way to change the world, he thought the way to do that was through academia. So he began a PhD program in Philosophy at Georgetown University. As he began to work on a dissertation regarding corporate moral responsibility, he attended the first Conscious Capitalism Annual Conference in 2013, where he was inspired by business leaders dedicated to changing the world. Within a year, he left Georgetown without the PhD and dedicated himself to running one of the businesses he had started during undergrad. Before he joined CCI’s staff, he turned that organization into a multimillion dollar operation.


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